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Fashion Marketing courses focus on developing the skills and knowledge that today’s fashion employers require. As you learn how to predict trends and build brands, you will explore consumer decision-making, digital marketing channels, working in global markets, and more. Sample program courses include:

• Advanced Web Analytics and SEO
• eCommerce, mCommerce, and sCommerce Marketing
• Global Luxury Brand Marketing
• Strategic Digital Communications in the Fashion Industry

You can also opt to complete the Career Success Track, which consists of three internship or career seminar courses.

Review Program Requirements & the Career Success Track

On-campus Fashion Marketing students can choose between two program specializations:

• Digital Media Marketing: Prepare for a career in digital marketing, social media marketing, content marketing, search engine optimization (SEO), or data analytics.
• Strategic and Digital Marketing: Gain expertise in reaching target audiences through social media, online advertising, mobile marketing, and influencer marketing. 

This is a STEM-designated program. Graduate students on an F-1 visa who receive a STEM degree can apply for a 24-month extension of their post-completion OPT if they have a job/job offer from an E-Verify employer and meet the required criteria.*

Students in this program may apply to do CPT starting their first semester.**

*Final determination to approve or deny post-completion OPT and the 24-month extension is made by U.S. Citizenship and Immigration Services.

**Students must enroll in the Career Success Track to apply for CPT in their first semester (additional tuition charge applies).

91����Ƶ’s signature brand of experience-based learning can help you enhance your resume and elevate your career. By applying knowledge gained in your coursework to real-life workplace situations, you can impress potential employers and make important professional connections. Companies our students have interned with include:

• �����Ǵdz����Բ��岹����’s
• Christian Louboutin
• Dolce & Gabbana
• Tommy Hilfiger USA
• Versace

You can also opt to complete the Career Success Track, which consists of three internship courses that provide real-world, resume-building experience to help you reach your career goals.

Graduate Internships  Career Development Resources

A master’s degree in Fashion Marketing can help you distinguish yourself with prospective employers. Our graduates are ready to meet the fashion industry’s need for professionals who can make data-informed business decisions and utilize digital platforms to keep customers engaged.

Areas in which Fashion Marketing graduates can pursue careers include:

• Advertising
• Brand Management
• eCommerce
• Fashion Media
• Public Relations

Marketing Career Pathway  Life After 91����Ƶ